HELLO moms and dads!
I often receive questions about brand repping on my IG accounts and by email so I thought I would share some tips with you since we do brand rapping in our house.
YOU NEED TO…
* Love shopping small
* Be genuine about shops you represent
* Help shops to grow
* Love taking bright and crisp pictures of your kids
* Be active on social medias
To start, a “BRAND REP” is the short version of a BRAND REPRESENTATIVE of a shop/boutique. It is really popular with Instagram’s babies and kids but it’s gaining popularity with moms and also playroom / home decor.
WHAT DOES A BRAND REP?
Basically, a brand rep (and babie’s moms…. well mostly haha!) will receive free items and accessories in exchange of pics and time (I’ll explain what time means in this case). The reps will get to wear, try and play with the given items and in return, parents take pics of the babies/kids and send them back to the shop that provided the free clothes/accessories. The shops will then use these pics in social medias instead of spending fortunes on professional models working with agencies.
Sounds perfect? Easy? Fun? Well yes it is but it also means that you agree to “a contract” with the given shop that you will provide clean, crisp, clutter free and/or natural and daily pics of your babe with the given items. Some shops will ask to post 1-2X/week (or more), for the agreement term styled with different outfits, backgrounds.
It also means that the shops that believe in you by choosing you as a brand rep will count on you to promote, share, post pics and help their brand grow. So you have to make sure that you are ready to commit to the shops’s terms and requests. You will also sometimes need to repost giveaways, promotions, flash sales, contests or any other promotions.
You need to be genuine about the brands you represent. As for me, I always want my sons to represent shops and brands that fits our style. I wouldn’t want to represent a shop that does not fit our style and/or values. It is very common that these shops are start ups so showing and sharing full support and belief in the shop is the most important.
If you are just into getting free items this is not for you at all. Nothing is free in life.
Tips I could give you would be to work on your pics, try to get clean and crisp ones, clutter free even if some shops prefer natural and more urban backgrounds. When applying into a brand rep search that fits your style, take a look at what they post and it will give you a big idea on the brands’ style and what they are probably looking for. Shops will usually prefer a good quality photo along with style of course so the items stand out.
Also, it is really appreciated from the shops when you make daily outfits with different brands so it makes more visibility on social medias for them. When pictures are re posted, they usually re-tag all shops involved in picture.
What is the difference? BE will get a discount and will be asked to make X amount of purchase during the term. The shops will be asking for same requirements as brand reps as of quality in pictures and sharing/promoting the shop.
Hope it helped. Let me know of you have more questions.
(Please note that these pics are MY STYLE of taking the pics and that not means AT ALL that it is THE WAY to take them. I know that I don’t fit with certain style of brands and it is totally OK with me, because every shop has his own style BUT every mamarazzi has his own too… so follow what you like best and keep it)that way, so brands get to see that you are authentic)
On a last personal note, really apply on the shops that you would by clothes from even if you wouldn’t receive any free items or any rebate. That shows that you really like the style of the shops and that also you will be genuine about them and will spread positive vibes about as well. Remember, they count on you to grow and gain visibility!
Good luck to you all in your searches!
One thought on “Brand repping!”
Great post! And what a fun (yet time-consuming!) job. 🙂 Love it!